Good Morning
If
you have a teenage girl in your family, you very probably have come
across the brand of athletic wear, called Lululemon. I personally have
invested a fair bit of money in this up and coming brand, I just wish I
had some shares, instead of multiple items of clothing that lie all over
the floor of of my daughters bedroom.
I found a fascinating article on the Psychology of Lululemon, titled "How Fashion Affects Fitness".
The question is asked “Does the clothing we wear influence our own behavior and the way we think and act?”
and
according to a study done in 2012, the answer is a firm yes. The two
researchers coined the term “enclothed cognition” to describe the mental
changes that we undergo when we wear certain clothing.
The
psychology says dress like a doctor, you’ll pay more attention; dress
like an athlete, you’ll be more inclined towards physical fitness. When
we see people dressed in active wear we assume that they are in shape or
working on getting there. But athletic clothing today does more than
make your butt look good at the gym: It’s carefully designed to fit into
your lifestyle, inside and outside the gym. Sure, wear it to workout.
Then to the grocery store, where they promise you won’t look out of
place. If the trend holds, soon you’ll never change out of your gym
clothes, throwing on compression leggings for work and for trips to the
mall.
Clothing that bridges the divide between active wear
and street wear means you’ll wear it more often—and by doing so, you may
even feel like going to the gym a little bit more often. So basically
this starts a fitness lifestyle cycle, the more confident you feel, the
more likely that you are to go to the gym and workout. Once you start to
feel better you will want to dress better to show off what you have
achieved with all that hard work.
To read more follow this link:http://www.theatlantic.com/health/archive/2013/12/psychology-of-lululemon-how-fashion-affects-fitness/281959/
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